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R.H. Macy's & The Problem Of Quality Control
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Business Marketing Case Study research papers
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A 7 page research paper examining the reasons behind the failure of customer service at 'America's most beloved department store' and suggestions for repairing the damage done to customer service during the financial faux pas of the late 1980s and early 1990s. The writer recommends that Macy's focuses on the wants and needs of the customer while simultaneously taking very good care of the front-line employees that have the most direct customer contact. Bibliography lists 6 sources.
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Pages:
7
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Filename:D0_Macys.wps |
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Paper Title:
R.H. Macy's & The Problem Of Quality Control
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