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“E-Buisness and E-Commerce Management” by Dave Chaffey
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Advanced Technology research papers
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This 49 page paper is a summary of the book “E-Buisness and E-Commerce Management” by Dave Chaffey. The book is a good overview on all aspects of e-business; including management of the infrastructure, the e-environment, e-business strategy, supply chain management, e-procurement, internet marketing, customer relationship management change management, design implementation and maintenance. The paper takes each chapter and summarizes the contents of each chapter. The bibliography cites 1 source.
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Pages:
49
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Filename:TS14_TEebuschaffey.rtf |
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Paper Title:
“E-Buisness and E-Commerce Management” by Dave Chaffey
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