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"Napster 2.0: The Cat Is Back"
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An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.
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Pages:
11
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Filename:CC6_KSmktgNapster.rtf |
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Paper Title:
"Napster 2.0: The Cat Is Back"
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