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100% Pure New Zealand
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Business Marketing Case Study research papers
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This 18 page paper looks at the 100% Pure New Zealand tourism campaign and assesses its effectiveness. The paper looks at the way in which tourism campaigns may be undertaken, and uses a different strategy seen in China a comparison. The campaign itself is then examined, looking at how it was presented as well as the results. The strengths and weaknesses of the campaign are then discussed with an assessment of the way in which it may be used in future. The bibliography cites 13 sources.
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Pages:
18
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Filename:TS14_TEpureNZ.rtf |
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Paper Title:
100% Pure New Zealand
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