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4 P's of Singapore Airlines
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This 5 page paper looks at a global service company; Singapore Airlines, identifies the type of service offered and then discusses the marketing mix, with particular attention paid to the way the marketing mix is seen in Singapore, Australia, the United States and United Kingdom. The four P's of the marketing mix; product, placement, price and promotion are all discussed. The bibliography cites 3 sources.
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Pages:
5
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Filename:TS65_TEsing4ps.doc |
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Paper Title:
4 P's of Singapore Airlines
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