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4 Suggestions for Samsung to Increase Customer Value and Loyalty
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This 4 page paper proposed 4 strategies which may be adopted by Samsung to increase customer loyalty for their cellular telephone sales. The strategies suggested include PR strategies, marketing, the development of complimentary products, a loyalty scheme and the development of an online community. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS65_TEsamsunglo.doc |
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Paper Title:
4 Suggestions for Samsung to Increase Customer Value and Loyalty
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