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AT&T Public Relations
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Management Theories research papers
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
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Pages:
11
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Filename:MM12_PGattpr9.rtf |
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Paper Title:
AT&T Public Relations
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