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Adding Another Product
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Essays on Advertising research papers
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[
send me this term paper
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A 5 page paper. The case scenario is about a brewing company that wants to add non-alcoholic beer to its product line. They also want to expand their business to another state. The analysis uses the 4 Ps of the marketing mix in relation to the new product and uses this same approach along with Porter's five forces to discuss expanding to another state. Bibliography lists 2 sources.
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Pages:
5
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Filename:ME12_PG715080.doc |
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Paper Title:
Adding Another Product
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