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Advanced Marketing
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A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.
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Pages:
20
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Filename:D0_Advmktg.wps |
Paper Title:
Advanced Marketing
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