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Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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Business and Management research papers
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An 18
page paper which discusses the mail order business called Adventurous Traveler
Bookstore. The paper discusses the history of this business, and also provides a SWOT
analysis of the company. Adventurous Traveler Bookstore is a mail order business begun
in 1994. It worked primarily on the Internet and then was severely challenged by the
presence of Amazon.com. Through various approaches to marketing, this company has
passed the threat and continued on the road to success. Bibliography lists 8 sources.
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Pages:
18
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Filename:JR7_RAadtrbook.wps |
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Paper Title:
Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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