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Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
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Pages:
17
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Filename:TS14_TEsexsell.rtf |
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Paper Title:
Advertising; Does Sex Sell?
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