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Advertising Research
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Consumer Behavior Articles research papers
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[
send me this term paper
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This 3 page paper provides an overview of two articles that are specifically related to advertising research. One of the articles evaluates looks at research on reference price advertising and the other values corporate social responsibility and the price on consumer responses. These articles are compared in terms of the methodological approach, content, and perspectives offered. Bibliography lists 2 sources.
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Pages:
3
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Filename:MH11_MHconsuart2.doc |
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Paper Title:
Advertising Research
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