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Advertising Techniques To Encourage Consumer Buying
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Essays on Advertising research papers
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6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
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Pages:
6
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Filename:LM1_TLCAdMrk.rtf |
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Paper Title:
Advertising Techniques To Encourage Consumer Buying
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