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Advertising and Public Relations -- Codependent Media Landscapes
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Consumer Behavior Articles research papers
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[
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This 7 page report discusses the media landscapes of public
relations and advertising and the ways in which they interact in
the larger processes of public communication. The relationship
between the two demonstrates how the line between where the media
landscape of one reality and the next blur. The report also
briefly discusses how the radical transformation of the business
environment in recent years has been reshaping business
communication. Bibliography lists 5 sources.
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Pages:
7
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Filename:D0_BWmedlnd.wps |
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Paper Title:
Advertising and Public Relations -- Codependent Media Landscapes
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