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Advertising as an Marketing Entry Barrier
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Essays on Advertising research papers
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send me this term paper
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A 9 page research paper that looks at advertising a vehicle that can be utilized by an established firm to prevent entry into a market by new entrant competitors. In both the consumer and the industrial markets, those companies that have been pioneers in their particular fields traditionally continue to outsell later entrants. This is so common that the term "pioneering advantage." The writer argues that advertising plays an intrinsic role in establishing this factor. Bibliography lists 10 sources.
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Pages:
9
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Filename:D0_EntryBar.wps |
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Paper Title:
Advertising as an Marketing Entry Barrier
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