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Alto Chemicals Europe Case Study
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Term Papers on Applied Operations Management research papers
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A 5 page paper that is based on a case study of this company. The writer identifies the problems and solutions following the line-of-business strategic analysis model. Problems are identified at two levels. First, there is a huge problem with subsidiaries and this is the focus of the paper although the effects of the changes on end customers is mentions. The writer comments on the challenges of a matrix structure and provides recommendations for the new marketing manager. Bibliography lists 4 sources.
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Pages:
5
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Filename:ME12_PGaceap9.rtf |
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Paper Title:
Alto Chemicals Europe Case Study
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