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Altria Group Inc.
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This is a 5 page paper. Altria Group is a holding company with several subsidiaries, including Philip Morris, which manufactures several brands of cigarettes. Although the greatest amount of revenue still comes from cigarettes, Altria has branched out into other areas, including smokeless tobacco and wine. This paper discusses how the company attempted to reposition itself. The paper is about the planning function of management but it presents a study that demonstrates which issues the company takes seriously, specifically, Philip Morris’s repositioning. Bibliography lists 5 sources.
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Pages:
5
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Filename:ME12_PGaltria.rtf |
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Paper Title:
Altria Group Inc.
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