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Amazon's Frontiers
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Consumer Behavior Articles research papers
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A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources.
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Pages:
7
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Filename:CC6_KSmktgAmazTech.rtf |
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Paper Title:
Amazon's Frontiers
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