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Amber Inns and Suites Case Study
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This 14 page paper is based on a case study supplied by the student. Amber Inns and Suites are a hotel chain in the US, having faced several years of losses the firm is starting to recover. The paper looks at the hotel industry in 2005, the positioning of the firm, the financial performance and the way marketing has taken place and then builds on the past with some new marketing ideas and present a budget based on previous years and the adjustments that are needed to meet the new marketing plan needs. The bibliography cites 12 sources.
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Pages:
14
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Filename:TS14_TEamber1.rtf |
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Paper Title:
Amber Inns and Suites Case Study
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