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American Express
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The following document can be e-mailed to you TODAY! |
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[
send me this term paper
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
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Pages:
20
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Filename:D0_Amex.wps |
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Paper Title:
American Express
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