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An Advertising Campaign for L'Oreal's Redkin Brand in Australia
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Business Marketing Case Study research papers
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This 11 page paper proposes a marketing campaign for the Redkin hair care range of products in Australia, however the campaign suggested is suitable be undertaken in other areas. The paper starts with a brief executive summary and then looks at the company, the brand, the target market. The competitors and suggest the use of national advertising supported by road show promotions. The bibliography cites 7 sources.
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Pages:
11
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Filename:TS14_TEredkin.rtf |
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Paper Title:
An Advertising Campaign for L'Oreal's Redkin Brand in Australia
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