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An Integrated Communication Strategy Approach for a Procter & Gamble Brand
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Consumer Behavior Articles research papers
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This 7 page paper looks at the way in which Procter & Gamble may develop an integrated marketing communication strategy for the promotion of the when the brand in Belgium and Malta, developing a general models that can be adapted for each market. Concepts of integrated marketing communication of considered before the potential marketing strategies proposed. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS14_TEIMCprotor.rtf |
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Paper Title:
An Integrated Communication Strategy Approach for a Procter & Gamble Brand
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