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Analysis : Advertising For iPhone
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Consumer Behavior Articles research papers
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
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Pages:
11
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Filename:MM12_PGiphone.RTF |
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Paper Title:
Analysis : Advertising For iPhone
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