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Analysis and Strategic Marketing Recommendation for BT
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This 21 page paper analyses the UK based international telecommunication company BT (British Telecom). The firm is examined using Porters value chain and Porters five forces models, as well as a PESTEL analysis. PESTEL is a framework which examines the political, economic, social, technological, environmental and legal influences on the firm. The analysis finishes with a SWOT analysis and consideration of the internal position of the firm. The analysis is then used to develop a strategic marketing recommendation for the company. The bibliography cites 16 sources.
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Pages:
21
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Filename:TS14_TEBTanal.doc |
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Paper Title:
Analysis and Strategic Marketing Recommendation for BT
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