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Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
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Pages:
40
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Filename:CC6_KSmktgMaerskSea.rtf |
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Paper Title:
Analysis of Maersk Sealand’s Marketing and Political Position
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