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Applying Sales Management Principles: Gateway Inc.
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College Business Plans research papers
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
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Pages:
11
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Filename:MM12_PGgate.doc |
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Paper Title:
Applying Sales Management Principles: Gateway Inc.
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