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Archetypal Fairytale Images and Messages in Marketing
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This 4 page paper looks at the extent to which archetypal images from myth and fairytale are used in advertising in order to create images that appeal to the needs of consumers. The paper is presented in a practical manner looking at a number of sample advertisements. The bibliography cites 5 sources.
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Pages:
4
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Filename:TS14_TEfairyma.rtf |
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Paper Title:
Archetypal Fairytale Images and Messages in Marketing
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