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Aspects of International Marketing
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International Business Essay research papers
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This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
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Pages:
8
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Filename:TS14_TEculmar.wps |
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Paper Title:
Aspects of International Marketing
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