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Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
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Pages:
3
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Filename:TS14_TEmarcons.rtf |
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Paper Title:
Assessing a Marketing Campaign
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