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Assessing the Strategy of Southwest Airlines
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Management Theories research papers
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This 6 page paper examines Southwest Airlines in order to identify the generic strategy utilized by the organization. The different generic strategies are discussed and compared to the way in which Southwest compete, ending with a conclusion discussing the main strategies of this airline. The bibliography cites 7 sources.
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Pages:
6
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Filename:TS65_TESWstrat.doc |
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Paper Title:
Assessing the Strategy of Southwest Airlines
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