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Assessment of McDonalds in 2010
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International Business Essay research papers
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This 16 page paper examines the fast food chain McDonalds, examines the firm in the macro environment with an in-depth PEST analysis, consideration of the core competences and the strategic decisions made in order to determine a potential improvement to the strategy. The bibliography cites 15 sources.
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Pages:
16
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Filename:TS14_TEMcD2010.rtf |
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Paper Title:
Assessment of McDonalds in 2010
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