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Assessment of the American Airlines Website
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This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEaawebs.rtf |
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Paper Title:
Assessment of the American Airlines Website
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