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Assessment of the Blue Ocean Strategy
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This 7 page paper looks at the concept of the blue ocean strategy developed by Kim and Mauborgne (2004). The concept is explained and assessed with reference to the methodology used to develop the model and its application to the modern commercial environment. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS65_TEblueoceanst.doc |
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Paper Title:
Assessment of the Blue Ocean Strategy
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