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B2B and B2C Marketing: Similarities and Differences
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Consumer Behavior Articles research papers
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This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
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Pages:
6
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Filename:RT13_SA732B2.rtf |
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Paper Title:
B2B and B2C Marketing: Similarities and Differences
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