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BMW; A Research Proposal
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BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appear to have succeeded. This 10 page paper is a research proposal with the aim of identifying how and why BMW have been unable to attract new target markets. The paper presents research aims and objectives, a literature review, a methodology and a timescale for the research. The bibliography cites 6 sources.
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Pages:
10
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Filename:TS14_TEBMWfail.rtf |
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Paper Title:
BMW; A Research Proposal
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