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Benetton and the Ethical Use of Criminals on Death Row
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Business Ethics Essay research papers
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A 6 page paper which
discusses the recent campaign of United Colors of Benetton which chose to use the slogan
'We on Death Row,' and implement the use of criminals on death row to promote their
products. The paper argues that such an advertising approach is very unethical and highly
offensive to the public for a variety of reasons. And, while Benetton claims they wish to
make a political statement about human rights and capital punishment, such a statement
could be made in other more appropriate ways. Bibliography lists 6 sources.
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Pages:
6
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Filename:JR7_RAbenetton.rtf |
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Paper Title:
Benetton and the Ethical Use of Criminals on Death Row
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