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Brand Portfolio II - Melbourne International Film Festival
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This 6 page paper applies several different marketing approaches and ideas to the way in which the Melbourne International Film Festival is marketed. The first section of the paper looks at the utilization of a cognitive approach. The second section looks at the benefits and challenges of television advertising. The third section of the paper discusses how and why qualitative market research may take place. The last section considers the way in which a nonprofit organization can place issues onto the public agenda. The bibliography cites 10 sources.
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Pages:
6
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Filename:TS14_TEmeliff.doc |
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Paper Title:
Brand Portfolio II - Melbourne International Film Festival
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