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Brand Portfolio - McDonalds
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This 5 page paper looks at the McDonalds brand in Australia and the way the firm manages the brand answering three questions on the marketing. The first considering the way McDonalds, or Macca’s as it is known locally, uses interactive marketing strategies. The second part considers the way that the firm offer value in financial and none financial terms by espousing non financial values. The last part looks at the way the firm appeals to parents. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEbrandMcD.doc |
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Paper Title:
Brand Portfolio - McDonalds
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