Branding a New Product

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Branding a New Product

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This 10 page paper considers the way in which a new product may be considered in terms of branding strategy. The example of a new range of refrigeration units for the home, car and caravan are considered. The paper outlines the way in which a branding strategy may be considered, including the name and design of the logo, as well as the psychology behind the brand and the way that it may be utilized in Internet marketing. The last of the paper considers the way in which the brand may be managed in an international environment. The bibliography cites 14 sources.

Pages: 10

Filename:TS14_TEpolarb.rtf

Paper Title: Branding a New Product

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