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Branding at National Cotton Council and American Wool Council
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An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to
follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not a large lamb-eating nation as are the largest of
the wool producers. Each of these organizations has had challenges in marketing member
producers' products; the National Cotton Council has experienced the greatest level of success in branding. Bibliography lists 10 sources.
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Pages:
8
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Filename:CC6_KSwoolCot.wps |
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Paper Title:
Branding at National Cotton Council and American Wool Council
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