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Branding for International Confectionary Firms
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This 6 page paper looks at the role and importance of branding in the confectionary industry, assessing how and why it is used, the potential value as well as the consideration which are present for branding in the international environment. The paper uses real life examples to illustrate points raised. The bibliography cites 8 sources.
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Pages:
6
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Filename:TS14_TEchocbrand.doc |
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Paper Title:
Branding for International Confectionary Firms
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