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Brands and Consumer Psychology
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This 15 page paper looks at the brands and the way in which they are used and developed in order to support sales and revenue creation with the understanding and leveraging of consumer psychology. The paper looks at the way branding takes place and the way in which consumers relate and identify with brands and then examines a case study that demonstrates the use of psychology in branding. The bibliography cites 18 sources.
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Pages:
15
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Filename:TS14_TEpsybrand.doc |
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Paper Title:
Brands and Consumer Psychology
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