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British Telecom; Advertising So the Audience Understands the Message
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Business Marketing Case Study research papers
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
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Pages:
5
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Filename:TS14_TEBTaudi.rtf |
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Paper Title:
British Telecom; Advertising So the Audience Understands the Message
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