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Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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Essays on Advertising research papers
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
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Pages:
14
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Filename:AM2_PPbudwei.wps |
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Paper Title:
Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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