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Building Customer Loyalty Through Loyalty and Reward Schemes
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This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.
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Pages:
17
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Filename:TS14_TEloyalcust.rtf |
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Paper Title:
Building Customer Loyalty Through Loyalty and Reward Schemes
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