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CRM: Relevance To The New Age In Tourism And Hospitality
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20 pages in length. The fundamental function of Customer Relationship Management (CRM) is to first anticipate and then address customer needs. With the recent and tremendous industry growth, it is not surprising to note that CRM has become the trendsetter for all to watch and learn. That customer service is the backbone of any industry serving the public gives CRM the power to provide stronger cohesion between consumer and merchant as a means by which to establish a seamless association in what can sometimes be an antagonistic relationship. Government and small businesses alike share in the contemporary approach of CRM; however, there is no denying the fact that the hospitality and tourism industries represent the top users. Bibliography lists 16 sources.
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Pages:
20
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Filename:LM1_TLC_CRM.wps |
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Paper Title:
CRM: Relevance To The New Age In Tourism And Hospitality
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