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CRM Systems
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This 4 page paper considers two approaches to CRM and assess which is the best. The first looks at CRM when adopted by individual department which will cause problems when integration is attempted. The second approach is a centrally instigated CRM system where all departments have the same system, which can create problems for the individual departments performing the more specialized functions. The concept is considered, the advantages and disadvantages of each approach are considered and a conclusion is reached. The bibliography cites 4 sources.
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Pages:
4
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Filename:TS14_TEcrmsys.rtf |
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Paper Title:
CRM Systems
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