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CRM and E-Commerce Customer Relationship Management
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is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
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Pages:
20
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Filename:TS14_TECRMecom.rtf |
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Paper Title:
CRM and E-Commerce Customer Relationship Management
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