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Case Questions
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A 6 page paper discussing three short business cases. One explores the
wisdom of sending a woman to Saudi Arabia to negotiate a large sale; another discusses
segmenting Asian markets for upscale products; the third examines the ethics of marketing
tobacco products in developing nations. Bibliography lists 2 sources.
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Pages:
6
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Filename:CC6_KScaseQuest.wps |
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Paper Title:
Case Questions
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