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Case Study: Apple Computers
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5 pages in length. The problem that exists at Apple Computers, Inc. is the fact that the company has always been pitted against the industry's giant, Microsoft. Not being able to stand on its own two feet as a worthy rival, Apple has been the brunt of innumerable affronts and innuendoes that contend Macintosh computers are nowhere within the same league as those of Microsoft. This stigma has set a detrimental precedent as far as Apple's reputation is concerned, prompting founder Steve Jobs to once again take the reigns as a means by which to attempt to salvage his company's standing within the computer industry. The writer discusses the problem at hand and suggests resolutions. Bibliography lists one source.
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Pages:
5
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Filename:LM1_TLCApCom.doc |
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Paper Title:
Case Study: Apple Computers
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